Montréal Fierté. What are we proud of?
Montréal Fierté.
A conceptual visual reimagination in an attempt to mold a visual identity around Pride Montréal that connotes pride in progress, people, and history; In a playful yet sophisticated manner. It is accomplished through intentional splashes of rainbow watercolour, and a serif type treatment that demands to be taken seriously. These concepts were conveyed to give our audience something to be proud of, as opposed to pride for the sake of pride.
A conceptual visual reimagination in an attempt to mold a visual identity around Pride Montréal that connotes pride in progress, people, and history; In a playful yet sophisticated manner. It is accomplished through intentional splashes of rainbow watercolour, and a serif type treatment that demands to be taken seriously. These concepts were conveyed to give our audience something to be proud of, as opposed to pride for the sake of pride.
Project Type: Branding
Programs Used: Illustrator, After Effects, Photoshop, Indesign.
Event Collateral
The watercolour textures are an abstraction of the rainbow palette commonly associated with the LGBTQ+ community. Rather than keeping them clean and separate, the paint allows the colour to blend together, similarly to how the LGBTQ+ community supports one another
Event Collateral
The watercolour textures are an abstraction of the rainbow pallet commonly associated with the LGBTQ+ community. Rather than keeping them clean and separate, the watercolour allows the colour to blend together, similarly to how the LGBTQ+ community supports one another
Event Collateral
The watercolour textures are an abstraction of the rainbow palette commonly associated with the LGBTQ+ community. Rather than keeping them clean and separate, the paint allows the colour to blend together, similarly to how the LGBTQ+ community supports one another
Event Collateral
The watercolour textures are an abstraction of the rainbow palette commonly associated with the LGBTQ+ community. Rather than keeping them clean and separate, the watercolour allows the paint to blend together, similarly to how the LGBTQ+ community supports one another
Event Collateral
The watercolour textures are an abstraction of the rainbow palette commonly associated with the LGBTQ+ community. Rather than keeping them clean and separate, the watercolour allows the paint to blend together, similarly to how the LGBTQ+ community supports one another
Event Programs
Explore the image gallery below to see a concept rendition of event programs for various Montréal Fierté venues.
Event Programs
Explore the image gallery below to see a concept rendition of event programs for various Montréal Fierté venues.
Event Programs
Explore the image gallery below to see a concept rendition of event programs for various Montréal Fierté venues.
Selected Works:
facetTypeface Design
Montréal FiertéBranding
LGBTQ+ World EqualityInformation Design
T — MagazineEditorial Design
AirgenuityBranding
Mingle CoffeeBranding